Thursday, 16 July 2026
REWE and its pet retail brand ZooRoyal have expanded their brick-and-mortar retail network with the opening of the first ZooRoyal specialty store in North Rhine-Westphalia. The new location, which opened in Düsseldorf on 16 July, marks the company’s fifth standalone pet store and its first outside northern Germany.
The new store covers more than 1,400 sq m and combines retail, advisory services and pet care facilities under one roof. REWE said the opening forms part of ZooRoyal’s strategy to expand its physical presence alongside its established online business.
Marcel Bersch, Managing Director of ZooRoyal, said the Düsseldorf store has been designed to offer pet owners a combination of specialist products, professional advice and services focused on animal health and wellbeing.
Jürgen Rölle, Managing Director Sales at REWE Region West, said North Rhine-Westphalia represents one of Germany’s largest markets for pet products and described the new opening as the first step in expanding the concept across the region.
Animal health is a central feature of the new store. Around 200 sq m has been dedicated to products and information covering areas such as joint care, digestion, skin health, dental care and immune support. REWE also plans to add a Medivet veterinary practice to the location in 2027, further expanding its healthcare offering.
The store stocks more than 15,000 products, including food and accessories for dogs, cats, birds, small animals, reptiles, horses and fish. The assortment ranges from conventional pet food to specialised diets, fresh food, BARF products, organic and vegetarian options, together with exclusive private-label brands.
The Düsseldorf location also places particular emphasis on customer services. Facilities include grooming services, self-service washing stations for dogs, laundry facilities for bulky pet textiles such as dog beds, unpackaged treat bars for dogs and cats, engraving services and dedicated photo areas.
A large aquarium department features freshwater and marine fish, aquatic plants and technical equipment, while a dedicated aquascaping area allows customers to design customised aquarium layouts.
ZooRoyal has also expanded its cat category with a larger selection of scratching posts, sleeping areas, toys and care products, supported by a redesigned store layout intended to improve navigation through dedicated product zones.
The new store is operated by independent REWE retailer Simon Bacher, who already manages a REWE supermarket in Haan and is preparing to take over another location in Düsseldorf.
The opening is being celebrated between 16 and 18 July with promotional events, including product giveaways, pet activities and veterinary consultations.
The Düsseldorf store forms part of ZooRoyal’s broader expansion strategy. Additional specialty stores are planned across Germany during 2026, 2027 and beyond, with the next location scheduled to open in Osnabrück.
