Saturday, 19 September 2026
LPP is continuing the rapid expansion of Sinsay’s physical store network, with the Polish fashion group expecting the brand to operate more than 3,000 locations by the end of 2026. The rollout is creating a substantial requirement for new retail space as the company expands across Central, Eastern and South-Eastern Europe.
At the end of July, LPP operated 4,033 stores across its brands, of which 2,669 were Sinsay locations. The group’s total physical retail footprint had reached approximately 3.24 million sqm.
Expansion accelerated during the first half of the year. LPP added 351 stores during the period, including 314 Sinsay locations. Between May and July alone, another 230 stores joined the network, with Sinsay accounting for 212 of those openings.
The company intends to maintain a high level of development during the remainder of 2026. Around 450 openings across LPP’s brands are planned for the second half, while management expects Sinsay’s network to move beyond the 3,000-store threshold before year-end.
For the property market, the scale of the programme is significant. Sinsay has become the principal engine of LPP’s physical expansion and reaches both major urban markets and smaller towns. The strategy therefore creates leasing opportunities across a wider range of retail locations than expansion concentrated solely on large metropolitan shopping centres.
LPP is nevertheless becoming more selective about individual locations. Earlier this year, the company indicated that some planned openings were being moved to later periods as it assessed economic conditions and the expected profitability of individual stores. This suggests that the expansion programme is increasingly focused on the performance potential of particular locations rather than store numbers alone.
The scale of the physical rollout is also reflected in LPP’s investment expenditure. During the second quarter, the group invested PLN 506 million, including PLN 279 million in new stores and PLN 146 million in logistics projects. Capital expenditure since the beginning of the year has exceeded PLN 1 billion.
The logistics network is expanding alongside the stores. Current investment includes the enlargement of LPP’s distribution operation in Brześć Kujawski, development of an e-commerce facility in Tczew and further automation. The company has also strengthened its logistics capacity in Romania.
Sinsay’s growth therefore extends beyond the retailer itself. The programme is generating requirements for both retail and logistics property while increasing the importance of smaller regional markets within LPP’s European expansion strategy. With Sinsay already accounting for roughly two-thirds of LPP’s stores, its development is becoming an increasingly significant source of occupier demand across the region.
