Friday, 12 June 2026
NEINVER reported record results from the spring 2026 edition of its Jungle Night promotional campaign across its FACTORY outlet centres in Poland, with more than 80,000 visitors attending the event and participating retailers recording sales increases of up to 22%.
The campaign, held on 7 and 14 May, took place across FACTORY outlets in Warsaw, Kraków, Poznań and Gliwice. According to NEINVER, visitor numbers increased by 10% compared with the spring 2025 edition.
FACTORY Ursus in Warsaw recorded the highest customer turnout in its nearly 24-year history, while FACTORY Annopol achieved its highest single-day sales performance since opening in 2013. FACTORY Kraków reported the largest year-on-year increase in attendance among the participating centres.
The results in Poland were mirrored across NEINVER’s wider European outlet portfolio, where the Jungle Night format also generated strong performance in other markets.
Jungle Night is organised twice a year and combines limited-time discounts with brand activations, entertainment and in-centre events. The initiative is designed to increase customer traffic and support sales performance for participating retailers while enhancing the overall shopping experience.
During the promotion, customers are offered discounts of up to 50% on outlet prices for a limited seven-hour period. The discounts apply subject to minimum purchase requirements set by individual retailers.
According to NEINVER, the campaign forms part of its broader retail strategy aimed at driving footfall, increasing brand visibility and supporting tenant performance across its outlet centres.
