Data Centre Location Gains Strategic Importance as Cloud Gaming Expands in Europe

16 April 2026

The growth of cloud gaming is increasingly shaping investment decisions in digital infrastructure, with the physical placement of data centres becoming a key factor in service performance.

Unlike traditional gaming, cloud-based platforms rely on remote servers to process user inputs and stream content in real time. This makes responsiveness highly sensitive to delays in data transmission, placing greater emphasis on infrastructure located closer to end users.

As a result, operators are expanding networks of facilities across multiple regions, aiming to reduce the distance between servers and players. This approach, often associated with edge-based computing, is driving demand for sites that combine strong connectivity with access to reliable power and the ability to support high-performance computing workloads.

In this context, the partnership between DL Invest Group and Boosteroid reflects a broader shift towards more locally distributed infrastructure. Boosteroid operates cloud gaming services across a number of data centre locations globally, while the joint venture with DL Invest Group is intended to expand its presence across Europe.

The partners are planning a series of new facilities, with the first project under development in Bielsko-Biała. The site is being developed in phases, with initial capacity expected to reach between 50 MW and 82 MW, and the potential for further expansion over time.

The choice of location reflects both technical and logistical considerations. The site benefits from existing energy infrastructure and transport connections, which can support the deployment and operation of high-density computing systems. Its position within Central and Eastern Europe also allows service providers to improve coverage across the region.

The facilities are being designed to accommodate a range of uses, including cloud-based gaming, artificial intelligence processing and other data-intensive applications. These requirements are contributing to a shift in how data centres are planned, with greater focus on energy efficiency, cooling systems and scalability.

However, while proximity to users plays an important role in reducing delays, it is not the only factor influencing performance. Network quality, routing efficiency and broader connectivity infrastructure also affect how quickly data can be transmitted.

The expansion of such projects highlights the growing role of Central and Eastern Europe in the wider digital infrastructure landscape. Countries such as Poland are attracting investment due to their geographic position, improving connectivity and capacity to support large-scale developments.

At the same time, the sector remains highly competitive, with global technology firms continuing to dominate cloud infrastructure. Many gaming platforms rely on these broader ecosystems, which may shape how independent providers expand their operations.

Overall, the development of more geographically distributed data centres reflects a wider transition in the digital economy, where performance, location and energy access are becoming as important as computing power itself.

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