Tuesday, 22 September 2026
Generatik, Romania’s first platform dedicated to digitalizing indoor advertising in shopping centers, and IULIUS, announce a partnership. This is the first nationwide integration completed by the platform, and the first national mall operator to choose a fundamentally different way of working.
“The Mall Effect Index data shows us that the mall is one of the most effective communication channels in Romania. But effectiveness also depends on how easily you can access it. IULIUS chose to change that”, declares Răzvan Marincoi, Product Manager at Generatik and creator of The Mall Effect Index
The Generatik platform extends the media sales services developed by IULIUS, offering a new way to access its advertising inventory. At the same time, the dedicated Media Sales team continues to provide personalized consultancy and tailored solutions for partners.
IULIUS operates one of the most powerful digital advertising networks on the local market, with over 380 screens and more than 1,400 sqm of display surface. Iulius Mall Cluj is also home to one of the largest LED screens in Europe, measuring 203 sqm, positioned at the mall entrance.
“For us, the partnership with Generatik means taking responsibility for being the first to do things differently in a market that is only now gaining the tools it needs. This initiative also leverages the strength of IULIUS digital network, present across both our retail centers and our 15 office buildings, where we record over 74 million visits annually. We are giving our partners access to relevant audiences and modern instruments that increase campaign efficiency and flexibility”, declares Bogdan Bălteanu, Head of Media Sales at IULIUS.
