Tuesday, 30 June 2026
Dragoș and Adrian Pavăl, the founders of the Dedeman retailer, are preparing the development of a major real estate project in Cluj-Napoca, on the former Cora platform, currently Carrefour. The initiative aims for the complete transformation of a strategic plot of land at the entrance to the municipality from Florești, for which the Pavăl brothers acquired the usage rights last year.
The proposed project plans for the creation of a large-scale mixed-use urban complex, structured around an “Entertainment Mall” concept. It will integrate commercial functions, recreation and entertainment zones, sports and cultural facilities, restaurants, as well as specific developments on the banks of the Someș River. In addition to the retail and leisure component, the new economic hub will include office buildings, hotels, medical and healthcare services, educational spaces, and public buildings.
A major landmark of the future complex is the proposal to build towers up to 160 meters high and 33 floors, intended primarily for use as an apart-hotel. If the documentation receives approval from the authorities, this development will redefine Cluj’s urban skyline at the entrance from Florești and Oradea, becoming one of the densest concentrations of tall buildings in Transylvania.
