Thursday, 2 July 2026
Blue City has expanded its retail offer with the opening of a new store by French lingerie retailer Etam, continuing the shopping centre’s strategy of strengthening its fashion portfolio with internationally recognised brands.
The new 127 sqm store is located on the ground floor and offers the company’s full range of women’s products, including lingerie, sleepwear, swimwear, sportswear and accessories. Customers will also have access to professional bra fitting services provided by trained consultants.
Founded more than a century ago, Etam has established a broad international retail presence and operates stores across Europe and other global markets. The brand is known for combining fashion collections with technical product development and has continued expanding its physical retail network alongside digital sales channels.
According to Blue City, the addition of Etam forms part of an ongoing leasing strategy focused on attracting established brands capable of serving a broad customer base across multiple age groups. The shopping centre has continued to strengthen its fashion and lifestyle offer as retailers seek locations with strong footfall and an established regional catchment.
Blue City currently hosts more than 200 tenants and reports an occupancy rate of 98%, reflecting continued demand for retail space despite the increasingly competitive retail environment.
The opening also illustrates the continued importance of physical stores for fashion retailers. While e-commerce remains an important sales channel, many brands continue investing in brick-and-mortar locations that allow customers to experience products in person and access specialist services that cannot easily be replicated online.
Across Poland’s retail property market, leasing activity has remained concentrated in well-performing shopping centres that combine strong accessibility with a diversified tenant mix. Landlords have increasingly focused on enhancing customer experience by introducing international brands, expanding food and beverage offerings and strengthening categories less vulnerable to online competition.
The arrival of Etam further broadens Blue City’s fashion offer and reflects the continued willingness of international retailers to invest selectively in established shopping destinations within Poland’s largest urban markets.
