Tuesday, 30 June 2026
The growing international movement of high-net-worth individuals is reshaping luxury residential markets and increasing demand for branded residences, according to a new white paper published by the PKF hospitality group in collaboration with the Future of Hospitality Institute.
The report, Millions on the Move: The Increasing Global Mobility of Millionaires and the Consequent Impact on Branded Residences, examines how rising global wealth mobility is influencing residential investment and development trends.
According to the research, the number of millionaires relocating internationally has increased from around 51,000 in 2013 to an estimated 142,000 in 2025, with the figure expected to reach approximately 165,000 during 2026.
The report identifies several factors influencing relocation decisions, including safety, tax policy, quality of life, economic stability, residency programmes and business opportunities. As a result, countries including the United Arab Emirates, the United States, Singapore, Switzerland, Italy, Saudi Arabia, Portugal, Spain, Greece, Canada and Australia continue to attract wealthy individuals seeking both lifestyle and investment opportunities.
Akshara Walia, Director of Research at PKF hospitality group, said relocation decisions are increasingly influenced by governance, infrastructure, security and long-term economic prospects alongside tax considerations.
The report highlights branded residences as one of the real estate sectors benefiting most from these migration patterns. By combining residential ownership with hospitality services and internationally recognised brands, these developments appeal to buyers seeking professional management, security, concierge services, wellness amenities and operational convenience.
According to PKF hospitality, branded residences also continue to command price premiums over conventional luxury housing in many international markets due to their service offering and brand recognition.
Looking ahead, the report identifies several trends expected to shape the sector, including the emergence of new destinations for internationally mobile wealth such as Montenegro, Malta, Latvia, Costa Rica and Panama, alongside greater use of technology and artificial intelligence, stronger sustainability standards and increased demand for wellness-focused residential developments.
PKF hospitality expects these factors to continue supporting demand for branded residential projects as globally mobile investors place greater emphasis on flexibility, lifestyle and long-term asset quality.
