Thursday, 16 October 2025
Real estate group Redefine Properties has begun a €3.3 million redevelopment of the Park Meadows Shopping Centre in Johannesburg’s East Rand, aimed at refreshing the retail mix, improving accessibility, and enhancing the customer experience.
The upgrade is part of Redefine’s broader strategy to reposition and strengthen its convenience-led retail portfolio in response to changing consumer behaviour. According to the company, the investment will “future-proof” the asset by introducing new anchor tenants, modernising facilities, and improving visitor flow.
At the heart of the revamp is the arrival of Woolworths Food, supported by its in-house café concept WCafé and the WCellar wine and liquor format. These additions expand the centre’s grocery and dining options, reinforcing Park Meadows’ role as a local, everyday destination.
The redevelopment also includes access and parking improvements, a refreshed building façade, and upgrades to internal circulation areas designed to make shopping quicker and more comfortable. Construction is being rolled out in phases to minimise disruption for tenants and customers.
“Park Meadows has been a key community hub for many years,” said Leon Kok, Chief Operating Officer at Redefine Properties. “This investment reflects our focus on maintaining relevance and convenience across our retail assets while creating long-term value for shoppers, tenants, and investors.”
The project aligns with trends across South Africa’s retail market, where well-located neighbourhood centres combining daily essentials with premium experiences are showing stronger performance than larger regional malls. Redefine continues to reinvest in similar centres nationwide, adapting layouts, access, and tenant compositions to maintain competitiveness.
Located in Bedfordview, Park Meadows serves surrounding residential and business communities with a mix of grocery, lifestyle, and service retailers. Once completed, the redevelopment will further position the centre as a modern and convenient shopping choice in the East Rand area.
