Thursday, 6 August 2026
Polish outlet shoppers continue to prioritise spending on fashion and holidays despite ongoing economic uncertainty, although purchasing decisions are becoming increasingly selective, according to a new consumer survey conducted by NEINVER.
The research, carried out in June 2026 among nearly 1,300 respondents in the regions of Warsaw, Kraków, Poznań and Gliwice, found that 63% of surveyed outlet customers said they maintain or have increased the frequency of their fashion purchases while keeping spending at similar or higher levels than before. At the same time, 79% reported approaching shopping with clearly defined purchasing goals, reflecting a growing focus on value and planned spending.
The survey suggests that many outlet shoppers continue to balance product quality, price and the overall shopping experience rather than eliminating discretionary purchases altogether.
Holiday plans also appear relatively stable among respondents. Sixty-four percent said they expect to take holidays this year that will be similar in duration and cost to previous years or even longer and more expensive. Only 9% indicated that they intend to reduce their holiday spending significantly.
Among the 20% of respondents who reported reducing purchases and expenditure, geopolitical uncertainty in the region was identified as the most frequently cited reason for tighter household budgets. The survey reflects respondents’ perceptions and does not assess the wider economic factors influencing consumer spending.
The research also indicates that additional promotions beyond standard outlet discounts and enhanced loyalty programme benefits could encourage more frequent visits, suggesting that consumers continue to seek added value even when shopping with specific purchase intentions.
According to the survey, 63% of respondents most frequently purchase clothing, footwear and accessories at FACTORY outlet centres, while 20% mainly shop through online platforms and 17% prefer traditional city-centre stores. As the survey focused on outlet shoppers, these results reflect the preferences of that customer group rather than the broader Polish retail market.
Respondents said the main advantages of outlet shopping include attractive prices, access to recognised brands and a wide product selection, with restaurants and additional services enhancing the overall shopping experience. Only 6% reported seeing little difference between outlet centres and conventional shopping centres.
Shopping patterns also remain concentrated around weekends, with Saturdays continuing to be the most popular day for outlet visits, followed by the beginning of the working week.
Although some respondents reported adjusting their travel plans, widespread reductions in holiday activity were not evident. Around 13% said they intended to holiday closer to home, while 16% planned to remain at home rather than travel.
The findings suggest that surveyed outlet consumers remain willing to spend on discretionary categories such as fashion and travel but are placing greater emphasis on value, careful planning and promotional opportunities. For outlet operators and retailers, the results indicate that competitive pricing, strong brand selection and customer loyalty programmes remain important factors in attracting shoppers in a more selective consumer environment.
