The Foot Locker brand, an American sports retailer that entered Romania three years ago with its own store in the Bucharest AFI Cotroceni shopping center, but which sold its local business to the Greek company Fourlis, is now opening its first stores on the local market with a new investor. The new store was opened in Mall Moldova, presented as the largest shopping center in the region.

The American giant Foot Locker has sold its local business to the Greek company Fourlis, which is preparing to open over 100 stores under this brand in Romania and Greece. The Greek group Fourlis has taken over, through a licensing agreement, the Romanian operations of Foot Locker, which has meanwhile reached 3 physical stores on the local market. Fourlis also owns the Intersport franchise in Romania.

Penny Romania recorded a turnover of RON 9.4 billion in 2024, up by over RON 1 billion compared to the EUR 8.32 billion in 2023. Future plans include record investments, expanding logistics and opening 600 stores in the next decade.

In 2024, Penny Romania invested EUR 177 million in its local network. By the end of the year, the company will have 40 new stores and an additional warehouse in Mihăilești, the fifth in the network, scheduled to become operational in the fall.

The company aims to reach 1,000 stores and cumulative investments of EUR 3 billion by 2035. Currently, the Penny network has 417 stores, and the pace of expansion will continue, with another 40 locations scheduled for 2025.

Dedeman has opened its 64th store in Romania, marking its first location in Teleorman County. The new store in Alexandria strengthens the company’s national presence and represents an investment of €15.5 million.

The site covers approximately 5 hectares and includes a built area of 13,500 square metres. The facility offers dedicated sections for various product categories, including an 845-square-metre space for furniture, a 500-square-metre showroom for sanitary items, tiles, and ceramics, and a 2,000-square-metre greenhouse for gardening and outdoor products. A parking area with 348 spaces is also available for customers.

The store opening has created 136 new jobs in the region.

Dragoș Pavăl, President of Dedeman, highlighted the importance of expanding into Alexandria, noting that the company aims to build lasting relationships with local communities and offer accessible, quality home improvement solutions.

With this opening, Dedeman continues to develop its footprint across Romania, combining retail expansion with community engagement.