The fashion retailer C&A is expanding its presence in Romania with an upcoming store to be opened in RIVUS Cluj-Napoca, developed by companies IULIUS and Atterbury Europe using an investment upwards of EUR 550 million. This will be the fourth store C&A opens in the IULIUS network. The new C&A store will have an area of approximately 1,480 square meters.
Spanning 14 hectares, RIVUS is a large-scale urban regeneration project transforming the former Carbochim industrial platform.The project will integrate cultural, educational and office spaces, sports, entertainment and events areas, a large-scale park, as well as the largest retail area in Romania.
Oana Diaconescu, Head of Leasing IULIUS: “C&A’s presence in RIVUS confirms that the project is attractive both to brands entering Romania or the region for the first time and to long-standing partners with whom we have built strong relationships over time. The continuation of our partnership reflects our shared confidence in a project that will have a strong regional impact and is built around the needs and expectations of the community. RIVUS will be the largest retail hub in the country, and the 80% retail leasing rate achieved in such a short time confirms retailers’ interest in the project. We are pleased that brands such as C&A have chosen to be part of a concept that combines an extensive retail mix with distinctive features, including a live arts centre integrated into a shopping mall for the first time, and a 5.2-hectare garden developed from the ground up, with direct access to the Someș River. All these elements will help create memorable experiences for visitors and ensure a steady flow of footfall for retailers.”