Wednesday, 11 November 2026
Pinum is bringing Romania’s first Poliform single-brand concept store through an investment estimated at over EUR 1 million.
Poliform Romania covers 600 sqm and will be the largest Poliform single-brand concept store in Eastern Europe. The showroom will bring together both Poliform’s newest collections, including the launches presented in 2026, and the brand’s established products, in an extensive display covering every furniture category and solutions for complete home furnishing.
At the same time, the space will include areas dedicated to meetings and projects, as well as spaces with a distinct purpose and identity, such as the Poliform Academy area.
“Poliform is a brand that is already well known and appreciated in Romania, but until now there has been no dedicated space offering a complete experience and vision of its universe. That is precisely why, when we were approached to develop this project in Romania, we welcomed the proposal with great enthusiasm. We already have experience managing single-brand spaces in the premium segment, and this helps us understand very well what it takes to represent an international brand to its standards, both in terms of the fit-out and the experience offered in the showroom,” states Maria Grazia Rescigno, Furniture & Interior Design Director at Pinum.
