Tuesday, 5 May 2026
Polish fashion and lifestyle brand Medicine has expanded its presence across the shopping centre portfolio of NEPI Rockcastle in Poland, including the opening of its largest store in the country at Silesia City Center.
The new unit in Katowice measures 985 sqm, almost three times the size of the brand’s previous store at the centre. It forms part of a broader rollout across NEPI Rockcastle’s Polish portfolio, which comprises 15 properties with a total gross leasable area of approximately 600,000 sqm and represents around 35% of the group’s total assets by value.
Further expansion includes a 740 sqm store at Magnolia Park, an extension of more than 600 sqm at Galeria Warmińska, as well as new units at Pogoria Shopping Centre and CH Platan.
Medicine is one of the largest domestic fashion brands in Poland by revenue, positioned in the “art-fashion” segment with a focus on artistic prints and collaborations.
Katarzyna Jabłońska-Miedzik, Regional Head of Leasing (Poland) at NEPI Rockcastle, said: “Changing the concept and offering customers a new space can have a noticeable impact on revenue growth. In many cases, modernising the store, even without increasing its area, is enough to drive double digit sales growth. Our role is not only to manage real estate, but to anticipate trends and support our tenants in realising their visions. The projects implemented with Medicine show how this strategy can be delivered in practice.”
Iwona Kwadrans, Interior Design Manager at Medicine, said: “The showroom in Silesia City Center is the largest space in our store chain, and it allows us to fully realize our concept by showcasing areas that previously couldn’t be well presented on such a large scale. This is where the HOME area makes its mark, serving as a natural extension of the Medicine world. It introduces customers to a range of clothing, accessories, and home goods, weaving a coherent, multifaceted narrative about lifestyle. It’s no longer just a trend. It’s a more complete brand experience.”
Kwadrans added: “The journey into this Medicine world begins with a modest storefront. Its understated design serves as a kind of prelude and doesn’t reveal everything at once, but instead intrigues and encourages customers to discover what lies beyond. The size of the store allows this promise to be fully realized. As they move through the space, visitors pass through different zones—familiar yet reimagined. The art section, one of the cornerstones of Medicine, takes on a new dimension here: it is more prominent, more immersive, and more deeply integrated into the architecture of the space.”
The expansion reflects a wider trend among retailers in Central and Eastern Europe towards larger store formats and upgraded concepts that combine retail with lifestyle and experiential elements.
Justyna Bartosz, Group Leasing Director at NEPI Rockcastle, said: “Silesia City Center and Magnolia Park in Poland — the latest additions to NEPI Rockcastle’s portfolio — are being transformed through the implementation of a proactive leasing strategy aimed at evolving shopping malls beyond traditional retail into more dynamic destinations where fashion, culture and experience come together. Brand alliances, such as that with Medicine, help strengthen destination and broaden audience appeal.”
She added: “Poland is only part of a broader story. We are growing the Medicine partnership in international markets too. In Slovakia, where the brand already has a strong presence, and Romania, where discussions are at an early but promising stage. Medicine has chosen NEPI Rockcastle’s portfolio as the foundation of its international presence, confirming that large scale retail concepts home-grown in CEE translate well across the region.”
