Thursday, 11 June 2026
Romanian jewelry brand Malvensky has opened a new store in Cluj-Napoca, building on the strong customer base it has developed in Transylvania through online sales.
The new location brings the brand’s physical retail experience closer to customers in western and central Romania and marks the next step in Malvensky’s regional expansion strategy.
The opening follows several years of growing online demand from Transylvania and reflects the brand’s long-standing connection with the region through the Transylvania Open tennis tournament, for which Malvensky has created the event’s trophy-jewelry pieces for more than six years.
Malvensky estimates that the Cluj-Napoca store will contribute to a roughly 20% increase in sales volume while supporting further brand development in Transylvania. Cluj-Napoca is viewed as a strategic market, offering an opportunity to attract new customers and strengthen the brand’s presence across the region.
