Wednesday, 2 September 2026
Quick-service restaurant chain Burger King inaugurates the 43rd unit of its network in Romania, located within the Shopping City Deva shopping center. The opening is part of a sustained expansion strategy that targets adding 12–15 new units annually, both in major urban centers and in regional communities.
Since entering the market in 2019, when it also opened its first Drive-Thru unit in Bucharest at Militari Fashion House, the brand has maintained a rapid pace of development.
The expansion is integrated into a broader regional plan executed by the Rex Concepts platform, owned by Polish investment firm McWin. The company signed agreements with Restaurant Brands International to develop the Burger King and Popeyes brands across Romania, Poland, and the Czech Republic, targeting 600 restaurants over 10 years. The growth plans are also supported by a EUR 40 million investment announced by the EBRD.
