Thursday, 27 August 2026
BIG Poland is continuing the repositioning of its Włocławek retail property following the arrival of Sinsay, which has opened a new store of almost 900 sqm at the 21,000 sqm scheme.
The fashion and lifestyle retailer opened at BIG Włocławek on 26 August, occupying space opposite Castorama and next to the Second Hand store. The addition broadens the property’s fashion offer while adding another large national retailer to its tenant line-up.
Sinsay forms part of Polish fashion group LPP and has developed a format extending beyond clothing into home accessories, cosmetics and other lifestyle products. The brand serves women, men and children and is already represented at other retail parks operated by BIG Poland.
The opening forms part of a longer asset-management programme that began after BIG Poland acquired the former Kujawia Park in December 2024. The property was subsequently renamed BIG Włocławek, with the owner continuing to adjust and expand its retail offer following the acquisition.
“We are consistently strengthening BIG Włocławek’s offer, building on its key strengths: convenience and the best retail location in the city,” said Eran Levy, CEO of BIG Poland. He added that the company sees further opportunities to develop the property’s tenant mix and position within the local market.
BIG Włocławek provides approximately 21,000 sqm of gross lettable area. Its larger occupiers include Castorama, Lidl, Agata Meble and RTV Euro AGD, while the wider tenant mix includes Action, Dealz, Pepco, Rossmann, Smyk, KiK and TEDi. A McDonald’s restaurant also operates at the property.
The combination reflects the increasingly diversified nature of Poland’s retail park sector. Formats originally dominated by grocery, DIY and household operators have broadened their tenant composition as fashion, beauty and lifestyle retailers increase their presence outside conventional enclosed shopping centres.
For landlords, adding these categories can increase the number of reasons for consumers to visit a retail park while reducing reliance on a relatively narrow group of traditional large-format tenants. Sinsay’s combination of clothing and household products fits particularly closely with the convenience and value-led positioning of many regional Polish retail parks.
The Włocławek property also provides 930 free parking spaces, reinforcing its role as a car-accessible shopping destination serving the city and its surrounding catchment.
The asset forms part of a rapidly expanded Polish portfolio for BIG. The company entered the country’s market in 2022 and now owns 13 retail parks with a combined area approaching 258,000 sqm. Its properties are located in markets including Gorzów Wielkopolski, Olsztyn, Koszalin, Kielce, Suwałki, Lubin, Ostróda and Włocławek. BIG Włocławek strengthens its tenant mix with Sinsay.docx
Further expansion is already being prepared. BIG has four additional Polish developments planned in Piła, Olkusz, Konstantynów Łódzki and Bolesławiec.
The Sinsay opening is therefore relatively small when viewed against BIG’s overall Polish portfolio, but it illustrates an important part of the investment strategy following acquisitions. Growth in retail property is not limited to buying or developing additional assets; increasing the relevance of existing schemes through tenant changes can also improve their competitive position.
For BIG Włocławek, the latest opening represents another stage in the transformation of the former Kujawia Park. More broadly, it reflects how Polish retail parks are evolving from relatively simple convenience-led formats into increasingly diversified shopping destinations capable of accommodating fashion and lifestyle brands alongside their traditional grocery, DIY and household anchors.
