Tuesday, 19 May 2026
Romania’s hotel industry recorded a 16% increase in turnover in 2025, reaching EUR 2.2 billion, according to Crosspoint’s estimates, but the drivers behind this growth signal a structural shift. The advance is driven primarily by rate increases and the upscale segment, while overall demand has shown the first signs of softening.
According to the annual Romanian hotel market report by Crosspoint Real Estate the International Associate of Savills in Romania, the total number of tourists fell to 14.3 million (-2% compared to 2024), and the average occupancy rate across all accommodation units declined from 30.4% to 28.8%. At the same time, operators increased their rates. In the 4- and 5-star segment, ADR reached EUR 94.68 (+8.5%), while RevPAR climbed 12.2% to EUR 61.33.
The result is a market in which revenues grow in the absence of volume growth, pointing to a structural repositioning of the industry towards value-driven growth.
“The hotel market is entering a phase where performance is no longer determined by demand growth, but by the ability to sustain rates and attract premium segments. It is a sign of maturity, but also of vulnerability in the face of potential demand declines”, said Ilinca Timofte, Head of Research at Crosspoint Real Estate.
Revenue performance comes against a backdrop of rapidly rising costs. In 2025, the sector absorbed the increase in VAT on restaurants to 21%, a higher minimum wage, higher excise duties and average inflation of 6.8%. Looking ahead, the 2026 outlook remains influenced by external factors, including energy price volatility and risks associated with geopolitical tensions in the Middle East.
