Wednesday, 3 December 2025
Blue Assets, the property manager overseeing the largest commercial real estate portfolio in the Czech Republic, is expanding into the retail property segment. The company has secured a mandate to manage retail parks owned by the Fidurock real estate investment group.
Effective January 2026, Blue Assets will provide full property management services for seven Fidurock retail parks. The company has already taken over management of Arkáda Prostějov as of 28 November 2025. With these additions, the total area managed by Blue Assets will increase by approximately 82,000 sqm, bringing its overall managed portfolio to more than 1.6 million sqm. Blue Assets, part of the Panattoni Group, has been active on the Czech market since 2023.
The tender included eight retail parks located in Staré Město u Uherského Hradiště, Choceň, Milevsko, Liberec, Mladá Boleslav, Tábor, Trutnov and Prostějov. The combined GLA exceeds 82,000 sqm, and tenants include Mountfield, Sportisimo, Penny, Pepco, Kik, dm, and Rossmann.
“We leverage synergies within the managed real estate portfolio for the benefit of our clients, for example, in optimizing energy management. We preserve the real estate asset value and we are responsible for its efficient operation and optimal use. We believe that effective property management is the base of successful real estate business. We are delighted to welcome Fidurock among our clients,” said Denisa Gelatková, Director of Blue Assets CZ.
Blue Assets currently manages more than 60 assets with a total leasable area exceeding 1.6 million sqm and more than 170 tenants across logistics, automotive, manufacturing, pharmaceutical and other sectors. The portfolio includes Panattoni Park Kojetín, used as a distribution centre for Amazon.
Fidurock’s real estate holdings comprise more than 35 properties with a total value above CZK 10 billion. Its portfolio focuses on apartment buildings and retail parks, alongside ongoing development activities. The group owns assets in Prague, Brno, Plzeň and Liberec, as well as multiple locations in Slovakia.
“Blue Assets met all our tender criteria and confirmed high level of its expertise. We see it as a strong player in the property management. Its strengths include a wide range of services, including energy management, community energy frameworks and use of state-of-the-art technologies. From the management perspective, a stable team of qualified people is key for us,” said Petr Vondrášek, Asset Management Director.
