XXXLutz Group acquires Black Red White Group, strengthening its presence in Poland

The XXXLutz Group has finalized the acquisition of Black Red White (BRW) Group, a leading Polish furniture retailer and manufacturer, securing full ownership of the company. This move follows the group’s initial purchase of a 50 percent stake in July 2022, and with the acquisition of the remaining shares, XXXLutz is now set to further expand its presence in Poland and beyond.

The transaction, pending approval from competition authorities, establishes a foundation for international growth under the XXXLutz umbrella, which ranks among the world’s top three furniture retailers. By integrating BRW Group into its portfolio, XXXLutz aims to enhance product selection, improve availability, and offer better pricing for customers in Poland.

BRW Group operates 82 stores, including 78 locations in Poland, and maintains a network of approximately 300 sales partners across the country. With a workforce of over 5,000 employees, BRW also exports its products to more than 30 countries worldwide. Despite the acquisition, the company will continue to function with its own management team, particularly overseeing furniture production operations independently. The terms of the agreement remain undisclosed.

Mariusz Sosnierz, CEO of BRW Group, expressed confidence in the strategic move, emphasizing that joining forces with XXXLutz provides opportunities for growth in an increasingly competitive market. He noted that the evolving landscape of online furniture retail requires significant investment and strong partnerships, making the economic strength and omnichannel expertise of XXXLutz a key advantage.

Thomas Saliger, spokesperson for the XXXLutz Group, highlighted the importance of blending physical retail with a strong online presence. He pointed out that while customers frequently research products online, they still value expert in-store consultation and the ability to see and test furniture in person, particularly for larger purchases. He emphasized that the expansion in Poland aligns with XXXLutz’s strategy of combining traditional retail with e-commerce, ensuring a seamless shopping experience.

The acquisition is expected to benefit BRW’s production plants, as they will gain access to XXXLutz’s extensive retail network across 14 European countries. This integration secures new sales markets and growth opportunities, reinforcing BRW’s position in the furniture industry while leveraging the international reach of XXXLutz.