Thursday, 6 November 2025
WeMat Global, the Romanian design-and-build company formerly known as Decor Floor, is entering a new stage of growth across Central and Eastern Europe. Following the opening of its showrooms in Budapest and Sofia, the company is positioning itself as a regional integrator for premium interior design and construction solutions, strengthening its network in markets where many of its long-standing clients already operate.
“So actually, somehow, this expansion for us, it comes very naturally, as it’s a market that we are already familiar with, and we used to work in for the past 20 years,” said Octavian Moroianu, Founder and CEO of WeMat Global, in an interview with CIJ EUROPE. “The customers, more or less, are regional customers. So the customers for whom we are working in Romania are the same customers that are also present in Hungary, or they are present in Sofia as well.”
Headquartered in Bucharest, WeMat Global evolved from a specialist flooring supplier into a full-service provider covering design, project management, and execution. The company works with Romanian producers of custom joinery and furniture, exporting their products for fit-out projects in Hungary and Bulgaria. Around 70 percent of some suppliers’ output is dedicated to WeMat projects, according to Moroianu.
In financial terms, the company has experienced strong momentum in recent years. “In 2024, we had a total group turnover of about EUR 25 million, out of which EUR 20 million was generated in Romania and EUR 5 million in other countries,” Moroianu explained. “Our expectations for 2027 are to reach between EUR 50 and 60 million in total revenue, with EUR 35–40 million coming from Romania and the remainder from neighbouring markets.”
Moroianu sees Budapest as the next major growth hub for the group, but also believes Bulgaria holds considerable long-term potential. “I strongly believe that Budapest will be our next booming hub let’s say” he said, adding that Sofia’s market conditions resemble Romania’s a decade ago. “Our aim is to have a balance or a steady business in Romania between 35 and 40 million euro yearly.”
The company’s operational model is built on integration and efficiency. WeMat has developed its own in-house digital system, managing nearly all workflows electronically. “Since 10 years already, we are using everything that you see in WeMat. The usage of paper is very small,” Moroianu said. “For us, let’s say over 90% of the processes are online.”
WeMat has also begun applying artificial intelligence to speed up design and project coordination. “Yes, we are using AI,” he confirmed. “The AI, it’s like a partner.”
Sustainability plays a key role in the company’s expansion strategy. All products supplied to its regional markets comply with European environmental standards and support BREEAM and LEED certifications. “All the products that we are importing to Hungary, Romania or Bulgaria are qualified for improving standards Bream or lead standards to the projects also those are complementary and compliant with ESG norms,” Moroianu noted. The firm is also working on new environmental certifications, including the EcoVadis system, which evaluates recycling practices and waste management on-site. “We are right now working on another one which is called the EcoVadis,” he said.
Looking ahead, Moroianu sees WeMat’s regional presence as a key competitive advantage. Few companies in this part of Europe have an established footprint across all three capitals. “Our approach is to provide a complete experience to the client, rather than a service” he said, describing a model that combines premium materials, technical expertise, and delivery certainty.
With its mix of physical showrooms, digital infrastructure, and growing cross-border portfolio, WeMat Global is positioning itself as one of the region’s most agile and integrated players in interior design and fit-out delivery. For Moroianu, the company’s growth is rooted in consistency: a belief that experience, relationships, and quality execution remain the foundation for expansion in a changing market.
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