Saturday, 15 March 2025
According to a recent report by Proxi.cloud, traffic in galleries and shopping centers declined by approximately 12.4% year-on-year in the third quarter of 2024. The report also indicates a nearly 10% decrease in the number of unique customers visiting these venues. Additionally, the average duration of visits decreased by 18 seconds, while the total time spent in facilities fell by more than five minutes.
The analysis reveals that all voivodships experienced a decline in traffic, with the smallest drop observed in Świętokrzyskie at 4.7%, followed by Mazowieckie at 5.5% and Opolskie at 8.4%. In contrast, the Podkarpackie voivodeship recorded the largest decline at 21.3%, with Warmińsko-Mazurskie at 20.5% and Podlaskie at 18.1%.
Mateusz Nowak from Proxi.cloud commented on the situation, stating, “The decrease in traffic can significantly impact retail businesses. This trend can be attributed to factors such as economic slowdown and shifts in consumer purchasing habits, including the increased use of e-commerce platforms. The growth of discount and large grocery stores may also be contributing to reduced foot traffic in traditional shopping facilities.”
The report further indicates a 9.9% decline in the number of unique customers in shopping centers and galleries, with all voivodships reflecting this trend. The smallest declines occurred in Mazovia (6.1%), Opolskie (7.1%), and Wielkopolska (7.4%), while the most significant decreases were noted in Podkarpackie and Warmińsko-Mazurskie, both at 14.4%, and Świętokrzyskie at 13.5%.
Nowak added, “A nearly 10% reduction in unique shoppers is concerning for shopping malls, likely driven by the growing popularity of e-commerce. Many customers may have shifted to ordering products online with delivery options, while others could be reducing their visits due to deteriorating economic conditions.”
Despite the overall decline, two voivodships reported an increase in purchasing frequency year-on-year: Świętokrzyskie and Mazovian. The average visit duration fell by 18 seconds from last year, while the average total time spent in shopping facilities decreased by just over five minutes.
The Proxi.cloud study, based on data from the third quarter of 2024 compared to the same period last year, analyzed consumer behavior in over 710 retail outlets, using a sample size of more than 1.5 million unique consumers. The data excludes holidays and non-commercial Sundays to provide a clearer picture of consumer traffic.
Source: Proxi.cloud and ISBnews
