Tuesday, 4 November 2025
Romanian businessman Ion Țiriac is moving forward with one of the most ambitious private real-estate projects planned in the capital, with preparations under way for a large mixed-use complex on Bulevardul Expozitiei 2 in northern Bucharest. The development, led by Auto Rom, part of Țiriac Holding, is expected to reshape a key area of the city by combining residential, business and leisure functions on a vast urban site.
The group has already secured several preliminary authorisations for demolition and site organisation, marking the first practical steps toward redevelopment. The land—covering nearly seven hectares—lies close to the Romexpo exhibition grounds and previously housed commercial and automotive facilities owned by the Țiriac Group.
The project envisions a new district with a mix of housing, offices, retail areas and a hotel, with buildings rising up to 20 floors. When fully realised, it could encompass more than 200,000 square metres of built area, placing it among Bucharest’s largest private urban investments. Early projections suggest an overall value in the hundreds of millions of euros, underscoring both the scale of ambition and the developer’s confidence in the city’s long-term growth.
Although the concept was first outlined in 2019, the renewed planning activity this year suggests momentum is returning as the Bucharest property market stabilises. The site’s location—between major transport arteries and the expanding business zone of Expozitiei and Piața Presei Libere—makes it a strategic opportunity for large-scale regeneration.
Architectural details and the hotel operator have not yet been disclosed, but Țiriac Holding has indicated that the project will follow international standards of design and sustainability. Industry observers see it as a defining investment that could transform the northern entrance to Bucharest into a vibrant urban destination, balancing commercial activity with modern residential living.
If fully implemented, the development would add a new skyline to the Expozitiei corridor—continuing a trend of mixed-use, high-density projects reshaping the capital’s urban fabric.
