Bershka reopens its store in AFI Cotroceni

Fashion retailer Bershka, part of the Inditex group, has reopened its store in AFI Cotroceni, offering customers access to the latest trends in street-style fashion.

Also last year, Bershka partnered with AI-powered virtual fitting room platform 3DLOOK in an attempt to reduce return rates and provide a “more transparent online shopping experience.” The launch of the virtual fitting service aims to “take the guesswork out of fit and sizing” and boost e-commerce sales.

Inditex is one of the world’s largest fashion retailers – with brands such as Zara, Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho and Zara Home – and operates in over 200 markets through its online platform and stores.