Wednesday, 18 February 2026
Bellemonde is building its current residential pipeline around a simple proposition: create low-density, gated communities where the “product” is not only the home, but the everyday ecosystem around it. In this interview, Victor Terheș, Chief Commercial Officer at Bellemonde, explains how the developer is differentiating Bellemonde Residence and Bellemonde Privée in Pipera through location-led planning, resident facilities, controlled landscaping standards, and a strong emphasis on end-user demand. He also outlines the logic behind Bellemonde and its next phases, and shares how the company is packaging “ready-to-move-in” options interior solutions for buyers who want cost certainty and time savings.
CIJ EUROPE: Bellemonde has positioned itself as an exclusive residential project in Bucharest. How does its design and lifestyle concept stand apart from what the market calls “luxury” today?
Victor Terheș: “With the starting of Bellemonde projects, we’ve only wanted to get back on track with our core business in matters of residential. That’s delivering not only living spaces, but also, of course, a lifestyle.”
Victor argues that the strongest distinction is not about finishes alone, but about how the project works as a place to live day-to-day. “We don’t only deliver units to be lived in, but we are focusing on lifestyle,” he said, adding that lifestyle is defined by practical proximity and community structure. “It means the sense of belonging to a place and having everything that’s needed within walking distance.”
CIJ EUROPE: What guided the choice of location, and why this part of Pipera?
Victor Terheș: “We study the future infrastructure. We know what’s the connection with the city. And therefore, this is and these are things that will give value.”
Victor placed heavy emphasis on connectivity and the ability of a district to evolve logically rather than through fragmented, plot-by-plot development. He described the site as a rare urbanisable pocket close to key schools and established amenities and pointed to the planned road connections as central to the long-term thesis. “As for today, you will see some field. We know that in two or three years, this will be the place that everyone would like to stay in.”
CIJ EUROPE: How is the current Bellemonde cluster performing in sales, and what does that tell you about demand?
Victor Terheș: “As we speak, we are at about 80 percent of project already sold.”
He said the sales pace validated the concept and made the next steps a straightforward progression. “That’s why it was only logical for us to go forward with Bellemonde Privée.”
CIJ EUROPE: What are the core elements you believe differentiate Bellemonde from competing schemes in the area?
Victor Terheș: “So, in matters of what really differentiates our product, just to synthesize, location, access and facilities.”
On the physical plan, Victor said Bellemonde Residence is deliberately built as a low-density scheme. “This one is developed on a land plot of four hectares, and we only have 164 units,” he noted, describing a low-rise structure and a focus on livability rather than maximum build-out. “Most of the developers today are using the maximum coefficients in order to maximise their profits. We are trying to make a landmark.”
Facilities are positioned as a defining feature, not a marketing extra. Victor referenced internal walkability and green infrastructure as a priority. “We have almost three kilometers of sidewalks in our compound, 1.5 kilometers of roads,” he said, describing jogging and walking routes inside a controlled-access environment. He also pointed to a clubhouse offer designed to support daily life, not occasional use. “We provide our residents with a clubhouse, also they will have a co-working space, a spa area only for residents and a swimming pool outside.”
For families, he said the year-round children’s facilities were planned for practical supervision. “We have an indoor playground opened 12 months per year [so] the adults can supervise the children through a glass wall.”
CIJ EUROPE: How is the commercial component structured, and why did you place it outside the gated perimeter?
Victor Terheș: “We have a commercial component which is actually outside Bellemonde with access only from outside, which will serve not only our residents, but all the compounds that are near our project.”
He described the mix as convenience-led rather than destination retail, listing everyday services the local catchment is likely to use. The plan includes food-and-beverage, daily shopping and practical services intended to reduce car dependency for routine needs.
CIJ EUROPE: Who is actually buying here, investors or end users?
Victor Terheș: “At least 75 percent, if not more… are end users.”
Victor said that matters because it stabilizes the community and reduces churn. “You will know who will live right across, who is your neighbor. You won’t be in a constant change.”
He described buyers as typically 38–40+ with higher incomes, often purchasing a second or third property, frequently with children and an education-driven location requirement. “Bellemonde is located five – seven minutes away from any international school in this area,” he said, citing the American School, British and Cambridge as key proximity anchors.
CIJ EUROPE: Let’s talk architecture. What were the non-negotiables in your layouts and planning?
Victor Terheș: “The architectural concept started with one simple, simple, simple word: clean.”
He said that the design, developed together with Răzvan Bârsan + Partners, began from the interior, with a focus on flexibility and usable space rather than compromised layouts. “I didn’t allow any kind of irregular geometrical form on the inside, no columns, no beams. Everything needs to be clean in order for you to furnish however you want.”
He also underlined ceiling heights and daylight as core drivers. “All the heights in all the livable spaces have at least three meters.” he said, adding that window dimensions were set to support this approach. “All the windows… are 2.74 meters in height.” Door heights were scaled accordingly. “All of our doors have 2.4 meters in height, just to calibrate everything.”
CIJ EUROPE: How are you approaching building technology, sustainability and operational efficiency?
Victor Terheș: “Although all of our developments have gas in proximity, we’ve chosen not to make the heating and cooling with gas, but only with electricity. Therefore, every single unit is cooled and heated with heat pumps.”
He said each room can be controlled individually and that underfloor heating is the default. “In every single room, you will control the temperature individually.”
On façade durability and long-term maintenance, he highlighted ventilated façade systems designed to retain appearance over time with limited intervention. “Bellemonde Residence has most of its facades being ventilated, very important for the energy efficiency,” he said, describing ceramic or fiber-cement cladding that can be cleaned periodically. “Which will look like this in 30 years from now, still.”
CIJ EUROPE: Your landscaping rules are unusually strict. Why impose that level of control?
Victor Terheș: “Although the land plot in front of your house is in your property, you allow us full access in order to make the landscaping.”
He said the front-facing areas must remain consistent across the community. “In the front of the house everything has to be the same, unitary.” Back gardens remain personal space, within reasonable limits. “That’s his personal space, 100% personal space,” he said, while noting that major add-ons require approval and must match the overall palette.
CIJ EUROPE: How do you plan to accelerate sales for Bellemonde Privée and the next stages—what changes once you can “show” the product?
Victor Terheș: “It’s very important for us to finally deliver the first units. We will be launching the showroom early this spring, offering visitors the opportunity to experience the products firsthand.”
He said the market still shows hesitation toward buying purely off-plan at higher price points, even when interest levels are rising. “There is still a nervousness of buying in Bucharest off plan.” In his view, visible progress converts “interested” into “committed.” “By the time that we will have showroom and the first facades to be ready, I think that all the clients holding back will make a queue to buy.”
CIJ EUROPE: What does the next phase pipeline look like in Pipera—more apartments or more villas?
Victor Terheș: “If we are talking about Pipera, exclusively on villas.”
He framed the apartment component as supportive rather than core. “The apartments were thought only as accessories to houses for nanny, for a grown child or for the maid,” he said, adding that future schemes in the area are intended to be villa-led. “All the other developments in Pipera will be exclusively housing products, villas.”
CIJ EUROPE: You also referenced a “ready-to-move-in” offer. What is it, and why is it resonating with buyers?
Victor Terheș: “You can choose to buy your house ready to move in, starting from slippers up to the toothbrush, everything put in place.”
He said the service option was created in partnership with Victor Grosu and Hype Project, offering packaged interior collections with a defined scope and predictable outcome. “You will get the key and you will come with your clothes,” he said, adding that demand is already visible. “And already 23, 24 clients already signed with him.”
For Victor, the proposition is about time and cost certainty as much as aesthetics. “Time is the essence in our days; you will have all the guarantees and you know what the final product will cost you from the very beginning.”
CIJ EUROPE: Any final message that sums up what Bellemonde is aiming to build with these projects?
Victor Terheș: “Bellemonde is all about community, lifestyle, belonging.”
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