Saturday, 10 May 2025
NEINVER has reported record-breaking results for 2024, with total sales in its centres reaching €1.627 billion, an 8% increase compared to the previous year. The company’s 20 managed centres—comprising 16 outlet centres and four retail and leisure parks—welcomed over 69 million visitors across six European countries, further solidifying NEINVER’s position in the market.
The outlet and retail parks managed by NEINVER in Poland, Germany, Spain, France, Italy, and the Netherlands experienced a surge in both foot traffic and consumer spending, with the average amount spent per customer increasing by 6%. Among these markets, the Netherlands led in growth with a remarkable 19% year-on-year sales increase, attributed to an expanded retail offering that saw 19 new brands opening stores. Spain followed with a 13% rise in sales, further contributing to NEINVER’s strong performance.
CEO Daniel Losantos highlighted the significance of these achievements, stating, “Our portfolio of centres has achieved excellent results, breaking sales records, increasing the number of visitors, and recording strong demand for retail space. Despite the challenging market conditions, we are maintaining a stable growth path. This success is the result of the commitment of our team, which consistently implements a management model based on the best brands, competitive prices, and a unique shopping experience to attract customers.”
NEINVER also achieved a record occupancy rate of 98%, the highest in its history. Losantos emphasized the trust that retail brands place in NEINVER’s management model, reinforcing the company’s commitment to continued investment in growth and expansion.
Expansion of Retail Offerings and New Brand Partnerships
Throughout 2024, NEINVER continued to experience strong demand for retail space, signing 412 lease agreements. Several global brands expanded their presence in NEINVER’s centres, including Calvin Klein and Tommy Hilfiger, alongside major store expansions for Skechers, Only, Desigual, and Jack & Jones at Amsterdam The Style Outlets. Il Lanificio made its debut at The Style Outlets in Amsterdam and Roppenheim in France, while the Bestseller group entered the Polish market, opening Jack & Jones stores in all FACTORY centres, as well as in Roppenheim.
Other notable expansions included Guess, which strengthened its presence in FACTORY Gliwice and FACTORY Kraków in Poland, as well as Castel Guelfo The Style Outlets in Italy. Le Creuset and Vero Moda joined Halle Leipzig The Style Outlets in Germany, further enhancing NEINVER’s brand portfolio.
In the sportswear segment, adidas expanded its footprint in FACTORY Poznań in Poland and Las Rozas The Style Outlets in Spain, where it introduced a new sales concept, “The Pulse.” PUMA also made significant moves, doubling the size of its store in Las Rozas and launching its first Puma Kids store in Getafe The Style Outlets in Spain. Additionally, Asics made its debut at the centre in Amsterdam.
Luxury and lifestyle brands also saw considerable growth, with Samsonite, VF Group (Vans and Napapijri), JOTT, Munich, Swarovski, and the renowned book retailer Mondadori partnering with NEINVER to execute their expansion strategies. Lefties, one of Spain’s most prominent fashion brands, opened one of its largest stores to date, occupying 4,500 square meters in Nassica, Spain.
Growth in Food and Beverage Sector
The food and beverage (F&B) sector within NEINVER’s centres recorded a 10% increase in sales from 2023 to 2024, now accounting for 10% of total brand sales. Key brands such as Starbucks and Popeyes expanded their presence, while new entrants including Chalito, Harry, Miscusi, Parma Menú, Love It, and I Love Poke joined the portfolio.
In line with its strategy to enhance the shopping experience, NEINVER also launched a new food court at Vicolungo The Style Outlets, offering a diverse selection of more than 15 food outlets to cater to its growing customer base.
