PRIMESTAR Group Opens June Six Salzburg in Partnership with SORAVIA and Marriott International

28 February 2026

PRIMESTAR Group has announced the opening of June Six Salzburg, Tribute Portfolio Hotel, scheduled for 1 March 2026. The project has been developed in cooperation with SORAVIA and will operate under Marriott International’s Tribute Portfolio brand.

The property, located in central Salzburg, was previously known as Mayburg Salzburg – Tribute Portfolio Hotel. It will undergo rebranding and design adjustments to align with PRIMESTAR’s June Six brand concept, positioned around the “travel.work.live.” approach. Through its affiliation with Marriott’s Tribute Portfolio, the hotel will combine independent brand identity with access to Marriott’s global distribution and loyalty platforms.

“The June Six Salzburg marks a significant leap in our brand’s growth and global presence,” said Ronald Giese, Managing Director of PRIMESTAR. “By partnering with SORAVIA Group and affiliating with Marriott’s Tribute Portfolio, we can fuse our independent design DNA with Marriott’s world-class distribution and loyalty reach. This strategic collaboration allows us to reimagine the boutique hotel experience while staying true to what makes June Six distinct.”

The 88-room hotel will offer updated interiors featuring contemporary design elements, locally inspired artwork and sustainable materials. Guest amenities will include box-spring beds, Nespresso machines, high-speed Wi-Fi, digital check-in via WhatsApp and flexible workspace areas. The property will continue to provide a digital guest journey, including contactless booking and mobile check-in, alongside on-site concierge-style services.

Dr. Roland Rausch, Chairman and owner of PRIMESTAR Group, said: “This partnership unites three strong forces: PRIMESTAR’s operational excellence, Soravia’s deep real estate expertise, and Marriott’s global hospitality leadership. The Tribute Portfolio affiliation strengthens the international visibility of June Six while preserving our individuality and lifestyle focus.”

Erwin Soravia, CEO of SORAVIA, added: “With June Six Salzburg, we are redefining what lifestyle hospitality means in Salzburg, combining local authenticity with international appeal. This project aligns perfectly with our vision of creating inspiring and sustainable destinations across Europe.”

The opening represents the continued expansion of the June Six brand within the Austrian market under Marriott’s Tribute Portfolio network.

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