Swiss Life Asset Managers names Tim Alexander as Head of Marketing and Corporate Communications

Swiss Life Asset Managers has appointed Tim Alexander to lead its newly established Marketing and Corporate Communications division, effective 17 November 2025. In his new role, Alexander will oversee marketing and communications activities across all countries where the company operates, reporting directly to Per Erikson, Chief Investment Officer of Swiss Life. He will also become a member of the extended Executive Board as Executive Director.

The new division consolidates marketing and communications under one corporate structure aimed at improving consistency and client engagement. Alexander’s mandate includes aligning communication strategies more closely with customer expectations and modernising the firm’s approach to brand management and outreach.

Per Erikson said the appointment reflects the company’s goal of strengthening its marketing and communications functions to support ongoing business growth. “Tim Alexander brings significant transformation experience and a strong understanding of customer-focused strategy and digital marketing,” Erikson noted.

Before joining Swiss Life Asset Managers, Alexander was Head of Global Brand & Marketing at Deutsche Bank, where he helped establish the bank’s customer management division. His previous roles include Head of Marketing and Communications at Swisscom and Vice President of Brand Management at Telefónica (O2) Germany.

Commenting on the appointment, Mark Fehlmann, Head of Sales at Swiss Life Asset Managers, said the decision reflects the increasing convergence of marketing and corporate communications in a digital environment. He added that Alexander’s experience in both strategic leadership and digital engagement would be instrumental in advancing the company’s communication goals.