Thursday, 6 November 2025
STRABAG Real Estate (SRE) is developing a new residential project named LISA – Living in Beautiful Shire in Bad Mergentheim, Baden-Württemberg. The project will deliver three residential buildings comprising 39 subsidised rental apartments, designed to meet the latest sustainability and social housing standards.
Developed on a 4,100 m² site acquired from the city, the LISA project is being realised in cooperation with MOLENO® WOHNEN and will meet the KfW 40 efficiency standard as well as the Sustainable Building Quality Seal (QNG). This combination ensures low energy consumption, reduced CO₂ emissions, and access to favourable depreciation and financing options.
Construction will employ the modular and serial MOLENO® LIVING wood-hybrid system from ZÜBLIN, which allows faster completion, lower embodied carbon, and efficient cost control. The method supports SRE’s aim to deliver affordable, high-quality housing while maintaining strong environmental performance throughout the building lifecycle.
“Thanks to its robust funding framework and long-term usage concept, the LISA project represents a model for sustainable and socially responsible housing,” said Axel Möhrle, Head of STRABAG Real Estate Stuttgart. “It embodies our strategy to develop neighbourhoods that balance ecological, social, and economic values, aligning closely with modern ESG investment principles.”
Bad Mergentheim’s Mayor Udo Glatthaar welcomed the project as a major contribution to local housing needs. “Social housing remains a key challenge for municipalities. Partnering with an experienced developer like STRABAG Real Estate allows us to make tangible progress in this vital area,” he said.
Construction will be led by ZÜBLIN AG, a STRABAG Group company, acting as general contractor. The development reinforces SRE’s growing focus on residential projects across Württemberg, which currently includes schemes in Leonberg (an IBA’27 project), Bad Friedrichshall, and the former Karstadt site in Esslingen am Neckar. Across these locations, the company expects to deliver around 400 apartments in the coming years, with further acquisitions planned to expand this pipeline.
