The Romanian hotel market is undergoing a period of sustained expansion, with 39 new projects announced for the 2026-2029 interval, totaling over 5,300 accommodation units.
Bucharest remains the main attraction pole with 15 projects, followed by Brașov (8), Timișoara (4), and Craiova (2). Among the new brands that will enter the market are The Hoxton, Hyatt, Mondrian, Kempinski, and The Julius. In the Capital, developer Nusco will invest over EUR 42 million in Nusco City to bring the Hyatt Place (170 rooms) and Hyatt House (100 rooms) brands. Also in Bucharest, One United Properties will open the country’s first Mondrian hotel (103 rooms) in 2026 and, in 2028, The Hoxton – One Downtown unit on Academiei Street. In the luxury segment, the Ambasador Hotel building will be transformed by Julius Meinl Living into The Julius Bucharest, with 158 rooms, by 2027.
Other major investments include the first Radisson RED on Vasile Lascăr Street, a project of over EUR 13 million developed by Hagag, and a Wyndham Garden hotel near Otopeni Airport, with an investment of EUR 45 million for 270 rooms.