Tuesday, 13 January 2026
The PRIMESTAR Group has expanded its management team with the appointment of Uta Scheurer as Chief People Officer, effective 1 January 2026.
In her new role, Scheurer is responsible for the Group’s People & Culture function. Her mandate includes the further development of organisational structures, leadership frameworks and corporate culture, as well as supporting the company’s stated corporate values of People, Passion, Professionalism and Progress.
Scheurer brings international experience in human resources and organisational development. Prior to joining the company, she held a senior People & Culture role at Ruby Hotels, where she was involved in developing HR structures, leadership programmes and cultural initiatives during a period of rapid growth.
The company stated that the management appointment reflects its focus on sustainable growth, digital transformation and long-term organisational development. Ronald Giese, Managing Director of PRIMESTAR Group, said the company sees personnel development as a key element of its future strategy.
The appointment strengthens the companies leadership team as the group continues to expand its operations and internal capabilities.
