Wednesday, 5 November 2025
NEINVER has unveiled the redesigned Alpes The Style Outlets, its second outlet centre in France, reflecting a major step in the company’s strategy to modernise its European portfolio and strengthen its sustainability and customer experience standards.
Located on the Swiss border, 25 minutes from Geneva, the project features 20,400 m² of open-air retail space with around 95 stores and restaurants. The design focuses on natural integration with the landscape, using greenery and warm materials to create a comfortable environment for families, tourists and cross-border visitors. Sustainability is at the core of the redevelopment — a partially underground car park frees over 35,000 m² of green space, while photovoltaic roofs and solar canopies will generate renewable energy and enhance visitor comfort. The centre is scheduled to open at the end of 2027.
The new French development is part of a wider modernisation and expansion programme across NEINVER’s portfolio. In Spain, the San Sebastián de los Reyes centre (Madrid) will undergo renovation in 2026, while Viladecans The Style Outlets (Barcelona) is planning an expansion. In Italy, the Vicolungo centre will extend its Food Plaza, complementing recent upgrades across the network.
Recent refurbishments have already transformed existing properties. In Madrid, Las Rozas The Style Outlets completed a major renovation featuring brighter interiors, improved brand visibility and a new urban garden-style square. In Castel Guelfo (Italy), a former retail area has been converted into a lively food court with outdoor terraces and new communal spaces.
“We are adapting our centres to enhance the visitor experience and support our retail partners,” said Daniel Losantos, CEO of NEINVER. “With the progress of the Alpes project and the acceleration of works at other locations, we continue to raise the overall quality of our European portfolio.”
Leasing activity remains robust, with new brand entries and store expansions across multiple markets. In Spain, brands such as Rituals, Under Armour, Primor, and BIMBA Y LOLA have joined or enlarged their presence. In Poland, newcomers include Gap, Desigual, and Wellensteyn at FACTORY Kraków, alongside store expansions by Levi’s, Calzedonia, and Skechers in Warsaw and Poznań. Italy, the Netherlands, Germany and France also report strong leasing momentum, with brands such as Calvin Klein, Hugo Boss, ASICS, Puma, Pandora, and HECHTER PARIS reinforcing NEINVER’s retail line-up.
The Food & Beverage segment continues to be a growth driver, with additions such as PAUL, Costa Coffee, Alice Pizza, Billy Tacos, Grycan, and Lindt broadening the culinary offering.
“A wave of new brands, strategic expansions and modernised store formats continues to refresh our centres,” said Joan Rouras, Leasing & Retail Director at NEINVER. “Our retail partners are showing strong confidence in our European outlet network, and we look forward to further collaboration as development continues.”
