IULIUS to bring the JUMBO concept for the first time in Cluj, located in RIVUS

RIVUS Cluj-Napoca, the new urban reconversion project by companies IULIUS and Atterbury Europe, will include a partnership with JUMBO, one of the largest retailers of toys, home and seasonal products in the Balkans operating on the local market. Best known for its wide range of fairly priced products, the Greek retailer will access the Cluj market for the first time, being one of the top 3 most anticipated brands for Cluj locals according to market surveys and public consultations.

IULIUS signed a partnership with JUMBO, who will access the Cluj market via the RIVUS urban reconversion project that is set to transform a former industrial platform into a complex with likely the widest diversity of uses in Romania – retail, cultural, entertainment, office, park.

The JUMBO concept based in RIVUS will span on an area of approximately 8,000 sqm, offering toys, products for babies, office and stationery supplies, decorations, seasonal products, and home goods.

“We are glad to announce the first retailer we are bringing closer to the people of Cluj via the RIVUS project. JUMBO is a highly-anticipated brand among Cluj locals, as indicated by the surveys and consultations we carried out to better understand the local public, landing among the top 3 most wanted and most anticipated retailers. JUMBO is a premiere for our portfolio of partners and we are glad that together with them we will offer Cluj locals the experiences they want. RIVUS will be the most extensive lifestyle center in Romania, with first-to-market uses and statement-concepts. This project already promises to be extremely attractive and exciting through its thematic diversity, as well as the new shopping, entertainment, cultural, and socializing components, and is drawing major interest from the market,” said Oana Diaconescu, Head of Leasing IULIUS.