Wednesday, 10 December 2025
Hercesa Romania has started construction of the fourth building in the first phase of Stellaris Residencias, located next to the Steaua stadium in Bucharest. The new building will include 114 apartments and follows the start of construction on the third building six months ago, which has 112 units. With this addition, the company now has more than 600 apartments under development, including 124 units in Stellaris building 2, 105 units in the Vivenda Prime project and 167 apartments in block D of Vivenda Residencias.
“We are at the end of a year marked by economic volatility and significant tax changes, such as the removal in August of the reduced 9% VAT rate, with inflation at 9.8%, the highest in the European Union, and the key interest rate kept at 6.5%,” said Alejandro Solano, General Manager of Hercesa Internacional. “The residential market in Bucharest, the second most important in our portfolio, has nevertheless proved resilient, and this is why we have decided to accelerate our development plans, launching new phases in the two projects, Stellaris and Vivenda, and targeting the premium segment through Vivenda Prime.”
The first Stellaris building was completed in 2024 and is fully sold. In the second building, five units remain available; the third building is at structural works stage and is 40% sold. Sales at Vivenda Prime have passed 30%, while units in block D of Vivenda are almost fully sold.
“Our strategy of developing residential projects in phases, which are in turn divided into stages, has allowed us to adapt to tax developments and changes in demand,” said Romeo Ghica, Operations Manager at Hercesa Romania. “We have created a diversified range of residential products, targeting market segments from medium to premium, with facilities introduced for the first time in our portfolio, in the context of a maturing market that has shifted buyers’ attention from purchase price to product quality, sustainability and integrated amenities.”
Hercesa has incorporated several updates in its medium and upper-medium segment projects (Stellaris, Vivenda), including centralised building heating systems instead of individual units, combinations of heat pumps and hybrid boilers, air-conditioning, smart-home features and heat-recovery units. Retail and educational spaces are also planned: Stellaris includes a 1,300 sqm retail area intended to be leased to a single operator, and the completion of the fourth building will add an educational facility for residents’ children.
Vivenda Prime, positioned in the premium segment, includes features aimed at improving residential comfort, such as an outdoor swimming pool for residents, energy-efficiency systems including heat pumps, and secure access. The development will include green areas, parking spaces for deliveries, a commercial unit open to the public and a multifunctional area reserved for residents for meetings or events. The project also offers a high degree of apartment customisation.
