Friday, 22 August 2025
Generali Deutschland has acquired the Momenturm project in Munich’s Werksviertel district from Art-Invest Real Estate and will establish its new corporate headquarters there. The transaction was executed by Generali Real Estate S.p.A. on behalf of Generali Deutschland, which will continue to develop the property into a modern, energy-efficient office complex.
The new headquarters will consolidate Generali’s operations in Munich and Augsburg, bringing together approximately 1,500 employees under one roof by the end of 2028. The Momenturm project involves redeveloping the existing office building at Rosenheimer Straße 139, which Art-Invest purchased in 2019. The current 11,000 square metres of rental space will be expanded to around 28,000 square metres. In addition to accommodating Generali’s headquarters, the building will also provide office space for other tenants.
Standing 60 metres high, the building has been designed by Munich-based OSA Ochs Schmidhuber Architekten. From the fifth floor upwards, tenants will have unobstructed views of both the city skyline and the Alps.
Generali Real Estate highlighted the acquisition as a strategic addition to its German portfolio. “The office space will provide innovative working environments while meeting high sustainability standards,” said Lukas Jeckel, Head of Region Central Northern Europe at Generali Real Estate.
Art-Invest Real Estate emphasised that the project reflects its vision of future-oriented office buildings. “Momenturm was conceived as more than just a workplace. We are pleased that Generali Deutschland has chosen it as its new headquarters,” said Tobias Wilhelm, Managing Director of Art-Invest Real Estate in Munich.
The purchase price was not disclosed. Art-Invest Real Estate was advised by GSK Stockmann, while Poellath acted as legal advisor to Generali Deutschland.
