DAAR, Reserved, New Yorker, and TEDi – New Brands at Iulius Mall Suceava

18 September 2025

Following a EUR 40 million investment in the 16,500 sqm expansion and introducing new retail concepts, Iulius Mall Suceava continues its development process and adds new brands to its portfolio: DAAR, Reserved, New Yorker și TEDi.

Part of the Teilor Group, DAAR is a brand dedicated to young people and to all those who wear jewelry with attitude, and its portfolio centers around jewelry encrusted with lab-grown diamonds.

After opening the Mohito, Cropp, and House stores, LPP will open a new Reserved store this October, spanning a 2,000 sqm area.

German retailer New Yorker will operate in Iulius Mall starting this autumn, with a store spanning approximately 1,400 sqm.

This month will also see the discounter TEDi open in Iulius Mall. The store will have 900 sqm area.

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