Sunday, 1 February 2026
BIPA, the drugstore brand of the German group REWE, officially entered the Romanian market by opening its first store, located in Mega Mall Bucharest.
The first BIPA store in Romania of the Austrian brand has an area of approximately 370 square meters and is served by a team of 14 employees.
After the opening of the store in Mega Mall Bucharest, BIPA aims to continue expanding on the local market. Starting with 2026, the company plans to open between 20 and 25 stores per year, Romania becoming the third country in the brand’s international expansion strategy, after Austria and Croatia.
With 45 years of experience in drugstore retail, BIPA is today the drugstore market leader in Austria and a leading player in Croatia.
