Wednesday, 22 April 2026
Romania’s short-term rental market continued its upward trajectory in 2025, with total revenues in Bucharest reaching EUR 66.8 million, up 20 percent year-on-year, according to an analysis by Crosspoint Real Estate, the International Associate of Savills in Romania.
At a national level, Bucharest remains the largest urban market, while Brașov leads among regional destinations, generating EUR 20.4 million in total revenues and recording the highest average annual income per property, at nearly EUR 10,500.
“Demand for serviced apartments has grown steadily across all major urban centers, supported equally by domestic tourism, foreign visitors and business mobility”, said Ilinca Timofte, Head of Research at Crosspoint Real Estate. “What we are seeing now is a maturing market, owners understand that performance depends not only on location, but also on the consistency of the quality offered and on the ability to capitalize on local events.”
Bucharest: strong growth and rising supply
In 2025, Bucharest generated EUR 66.8 million from short-term rentals, more than double the level recorded in 2022. The number of listed units rose to 5,507, up by 541 compared with the previous year.
Tourism remained a key driver, with 2.06 million visitors recorded in 2025, including over 1.1 million international tourists, an 8 percent increase year-on-year. September was the strongest month, supported by the George Enescu International Festival, which attracted more than 120,000 attendees.
The market recorded an average daily rate (ADR) of EUR 56.5 and an occupancy rate of 62 percent, resulting in an average monthly income of approximately EUR 1,006 per property. While supply remains concentrated in central areas, listings are gradually expanding across the city, with eastern districts still underrepresented.
Regional markets: diverse drivers and performance patterns
Crosspoint’s analysis highlights significant variations across Romania’s main regional markets, reflecting differences in tourism profiles, seasonality and event-driven demand.
Brașov stands out for its year-round appeal, with 1,946 listings, up 7 percent year-on-year, and the highest average annual revenue per unit, at EUR 10,471.
Cluj-Napoca ranks second, with 1,306 listings and an average annual revenue of EUR 9,910 per property. Performance is strongly influenced by major events such as Untold Festival and Electric Castle, which together attracted around 800,000 participants in 2025 and drove peak revenues during the summer months.
On the Black Sea coast, Constanța, including Mamaia and Mangalia, benefits from longer average stays of 6.5 days, compared with around three days in other cities. This contributes to solid annual revenues of EUR 8,980 per property, despite more pronounced seasonality. August remains the peak period, with ADR reaching EUR 103.8.
Timișoara shows a stable performance, supported by business travel. The market includes 837 listed properties and generates average annual revenues of EUR 8,220 per unit. While August is the busiest month, the highest daily rates are recorded in December, indicating diversified demand.
In Iași, the number of listings increased by 6 percent to 563 units, but the city recorded the lowest occupancy rate among those analysed, at 47.4 percent. October marks the seasonal peak, with the highest ADR of EUR 51.3. For centrally located properties, long-term rentals remain a competitive alternative, with monthly rents for two-room apartments ranging between EUR 650 and EUR 850.
Market entering a consolidation phase
“August remains the best-performing month nationwide, due to the overlap between the summer season, music festivals and the main holiday period. The difference compared with previous years is that this peak performance no longer offsets a weak off-season. We are seeing a more even distribution of revenues throughout the year, which is a sign that Romania’s short-term rental market has moved beyond its early stage and is entering a phase of consolidation”, Timofte added.
The findings point to a maturing market, where performance is increasingly driven by asset quality, operational consistency and the ability to capture demand linked to events and tourism flows, rather than location alone.
