Wednesday, 22 October 2025
Real estate developer WING and Accent Hotel Management have entered into a long-term strategic partnership to jointly manage and operate hotel projects across Hungary. The cooperation aims to combine WING’s expertise in development and portfolio management with Accent’s operational experience and international network to deliver high-quality, efficient hotel operations and management services.
WING, one of Central Europe’s leading real estate groups, has been active in the hotel sector for more than a decade. Its portfolio includes the TRIBE Budapest Airport Hotel and the ibis Styles Budapest Airport Hotel, both located next to Liszt Ferenc International Airport, as well as the TRIBE Budapest Stadium near Népliget, the first hotel in Hungary to achieve a BREEAM In-Use “Outstanding” rating. The company has developed over 1,000 hotel rooms and continues to expand its role beyond development into hotel operations.
“Thanks to WING’s experience as both developer and owner, we can now provide integrated, transparent, and value-enhancing solutions in hotel operations,” said Ernő Takács, Deputy CEO of Hotels & Commercial Properties at WING. “Our own hotels have demonstrated the strength of our approach, and together with Accent, we can extend this professionalism to third-party projects.”
Accent Hotel Management, based in Budapest, manages over 2,000 rooms across 29 hotels in Hungary and Austria. The company operates as an independent “white label” management group and collaborates with global hotel chains under franchise agreements, including Marriott, Best Western, and Accor.
“Our cooperation with one of the largest real estate developers in the region confirms the values that have guided Accent from the start,” said Imre Csordás, Managing Director of Accent Hotel Management. “By combining our operational expertise with WING’s development experience, we aim to achieve the highest possible efficiency and quality in hotel investments.”
The partnership between the two firms builds on an established relationship. WING and Accent first collaborated on the Best Western Plus Lakeside Hotel in Székesfehérvár, which opened in 2015. WING developed and owns the property, while Accent has managed it for a decade under a franchise agreement with Best Western.
Following the success of this project, the two companies are now formalising their cooperation through a joint venture that will provide hotel management, leasing, and consulting services for future projects in Hungary and abroad. Their renewed collaboration began in August 2025 with operations at the Lakeside Hotel, with further joint initiatives expected in the coming years.
The alliance marks a significant step toward professionalising hotel operations in Hungary, offering investors and developers integrated expertise spanning property development, branding, and day-to-day management.
