Tuesday, 24 March 2026
NEINVER has expanded the presence of Villeroy & Boch across its FACTORY outlet centres in Poland, with a new store opening in Poznań and the refurbishment of an existing location in Warsaw.
The brand’s first outlet in the region has opened at FACTORY Poznań. At the same time, its store at FACTORY Annopol has undergone refurbishment. A further outlet continues to operate at FACTORY Kraków.
The expansion forms part of NEINVER’s strategy to increase the share of home and living brands within its outlet portfolio. According to the company, this segment has gained importance in recent years in terms of both customer demand and sales performance.
Villeroy & Boch, which operates in more than 120 markets, offers tableware, glassware, cutlery and decorative home accessories. Its outlet stores in Poland provide a mix of permanent collections and seasonal items.
The centres’ homeware offer also includes brands such as Tefal and Dajar Home & Garden, alongside other household-focused tenants.
The updated stores follow the brand’s current retail concept, with layouts designed to present a broad product range within a standardised showroom format used across its European locations.
