VIA Outlets Reports Higher Sales and Footfall in 2025

26 February 2026

VIA Outlets reported continued growth in 2025, with annual brand sales increasing by 4.9% year-on-year to €1.52 billion and total footfall rising by 2.5% to more than 33 million visits.

The company, which operated 11 outlet centres across nine European countries at the end of 2025, attributed performance to ongoing investments under its “3R Strategy” of remodelling, remarketing and remerchandising, alongside supportive conditions in tourism-oriented retail markets.

Otto Ambagtsheer, CEO of VIA Outlets, said the company continues to focus on steady portfolio development and sustainability objectives.

During the year, VIA Outlets advanced several expansion projects. At Vila do Conde Porto Fashion Outlet in Portugal, a 6,500 sq m extension—representing a 25% increase,was completed in November, bringing the centre’s total gross leasable area to 31,000 sq m and adding 31 stores and four restaurants. At Freeport Lisboa Fashion Outlet, a major refurbishment is ongoing, with the first phase scheduled for completion in March 2026. In Switzerland, a 4,800 sq m expansion at Landquart Fashion Outlet, comprising 15 units, is expected to open in April 2026.

Across the portfolio, more than 300 remerchandising transactions were completed, introducing brands including Bally, Copenhagen Studios, L’Osteria, Merrell, New Era, Nile and Stivali.

In October 2025, VIA Outlets issued €500 million in green bonds, which the company said was 3.6 times oversubscribed. Proceeds supported two acquisitions finalised in January 2026: Scalo Milano Outlet & More in Italy and The Outlet Stores Alicante in Spain. The company plans to focus on integrating and upgrading these assets during 2026.

On the sustainability front, VIA Outlets reported a GRESB score of 98/100, maintaining a five-star rating for the sixth consecutive year. The company also stated that all centres in its portfolio hold either “Excellent” or “Outstanding” ratings under the BREEAM In-Use certification scheme.

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