Tuesday, 24 March 2026
NEINVER has hosted a retail-focused event in Madrid, bringing together brands from the fashion, sports, lifestyle and food sectors to discuss market trends and collaboration across the outlet segment.
The event took place at Santiago Bernabéu Stadium and focused on tenant partnerships, customer experience and operational efficiency. The meeting also served as a platform for the company to present updates on its European portfolio and development pipeline.
Among the projects highlighted was Alpes The Style Outlets in France, located near the Swiss border within reach of cities such as Geneva and Annecy. The scheme is planned to provide approximately 20,400 sqm of retail space across around 95 units and is scheduled to open in 2027.
According to NEINVER, its portfolio has recorded growth over the past three years, including increases in visitor numbers and sales, alongside stable occupancy levels. “These results reflect the strength of the outlet model and the importance of close collaboration with brands to boost conversion rates, enhance the centres’ appeal, and continuously adapt the retail offering to changing consumer demands,” the company stated.
The event coincided with the 30th anniversary of Las Rozas The Style Outlets, which opened in the mid-1990s and is widely regarded as Spain’s first outlet centre.
“With the first edition of GameChangers, we aim to strengthen collaboration with brands and create a platform for dialogue to support the continued development of our centres in a changing market environment,” the company added.
NEINVER stated that the initiative is intended to reinforce engagement with tenant brands and support the ongoing development of its outlet platform across Europe.
