Thursday, 12 March 2026
The American fashion brand Kenneth Cole New York has opened its first store in Europe at Westfield Chodov in Prague. The boutique occupies nearly 200 square metres within the shopping centre.
The entry of the brand into the Czech market was supported by real estate advisory firm Colliers, which represented the tenant in the location selection and lease negotiations.
Kenneth Cole New York, founded in 1982, offers clothing, footwear and accessories positioned in the mid-price segment. Demand for this category has expanded across Europe in recent years as consumers increasingly look for recognised brands that combine design and affordability.
The company selected Prague as its initial location for the European market. The city attracts close to eight million visitors annually and has developed into a significant retail destination in Central Europe. Westfield Chodov, the largest shopping centre in the Czech Republic, provides more than 300 stores and approximately 100,000 square metres of retail space.
Colliers began advising the client in August 2025. The consultancy conducted market analysis, prepared a shortlist of potential locations and coordinated site inspections before entering negotiations with the landlord. The firm also supported the review and finalisation of the lease agreement.
The process from the initial market assessment to the completion of contractual documentation was finalised in under five months. The store opened to customers in March 2026.
