Wednesday, 27 August 2025
Poland’s premium real estate market in resort locations is experiencing steady growth, with increasing numbers of investors shifting their focus from foreign destinations to domestic holiday areas such as Masuria, the Baltic coast, and the mountains. Once drawn to apartments in Spain or villas in Dubai, affluent Polish buyers are now showing stronger interest in properties located closer to home, driven by accessibility, regulatory predictability, and lifestyle preferences.
Sales data confirm a decline in interest in overseas markets. In Spain, for example, property purchases by Poles dropped by 23% in 2023 compared to the previous year, with traditional hotspots like the Costa del Sol and Costa Blanca particularly affected. According to a Deloitte report, rising maintenance costs, political and economic instability, growing environmental concerns, and complex tax procedures are contributing to the reduced appetite for foreign investments.
In contrast, Polish resort areas are gaining appeal. Demand is being fuelled by buyers prioritising convenience, flexibility, and secure legal frameworks. Mixed-use developments with access to nature and recreational infrastructure—such as private marinas, wellness facilities, or lakefront locations—are especially attractive. Properties that combine comfort with investment potential are seeing the most interest.
Developers and brokers report record quarterly sales. At Marshall Real Estate, transactions in resort destinations totalled over PLN 30 million in Q1 2025. The firm recently sold a lakefront property in Masuria for nearly PLN 1.8 million. According to the company’s representatives, today’s premium clients are increasingly well-informed, seeking clarity on return on investment, zoning, and management standards before committing.
The Polish luxury market is also becoming more diverse. Reports from Poland Sotheby’s International Realty and Knight Frank indicate that buyers are not only looking for traditional high-end apartments, but also for properties that offer a distinctive experience. This includes boutique developments, revitalised estates, and sustainable homes designed with long-term use in mind.
Developers are adjusting accordingly. In some cases, planned features such as marinas or community infrastructure have been added during the design phase based on consultation with experienced brokers. This shift reflects a deeper collaboration between sales teams and developers, aimed at tailoring projects to actual buyer needs rather than relying solely on marketing narratives.
Looking ahead, analysts expect the premium resort property segment to continue expanding. EY forecasts suggest the market could grow by up to 40% by 2028, driven by interest in locations that offer both exclusivity and well-integrated amenities. With land availability near prime lakes and coastlines becoming more limited, developers are focusing on smaller, high-quality projects designed to offer not just living space, but an overall lifestyle.
Source: Tomasz Kozioł and Karol Szumański, Marshall Real Estate
