BIPA, part of the German giant REWE, is preparing to enter Romania

The REWE group, which entered Romania in 2001 with the Penny discount supermarket chain, will also bring its BIPA drugstore brand to the local market. The Bipa Romania Drogherie company is already hiring.

BIPA positions itself as a chain of low-priced stores that sells care, beauty and health products. BIPA’s direct competitor on the Romanian market is the German retailer dm.

BIPA has over 500 drugstores in Austria and 139 stores in Croatia. The REWE Group operates over 400 Penny stores locally with approximately 7,500 employees.