Wednesday, 14 January 2026
The inner-city shopping centre ALEXA ended 2025 with an occupancy rate of 99 per cent and reported year-on-year growth in both visitor numbers and tenant turnover. In the Shopping Centre Performance Report 2025, the centre was again ranked as the top-performing shopping centre in Berlin.
During the year, ALEXA recorded 46 leasing transactions, including new leases, expansions and contract extensions. The centre is owned by Union Investment and managed by Sonae Sierra.
One of the most visible developments in 2025 was the opening of Pop Mart, which attracted significant visitor interest and media attention. Additional market entries included U.S. Polo Assn., which opened its first store in Germany at ALEXA, as well as Only & Sons and Miniso, both of which launched their first Berlin locations in the centre. The Bundesliga club 1. FC Union Berlin also opened a new fan shop.
‘ALEXA has been on the road to success for 18 years and continues to cause a stir. This year, with the sensational Pop Mart opening, we have shown that there is no better place for trendy brands than ALEXA,’ says Oliver Hanna, Sonae Sierra Centre Manager at ALEXA. ‘We look forward to further events that will remain unforgettable and enhance the Alexanderplatz location, together with all Berliners and visitors to Berlin.’
As of 31 December 2025, ALEXA hosted more than 170 shops. Compared with the previous year, visitor footfall increased by 2.5 per cent, while tenant sales rose by 4.3 per cent. In total, 19 new leases and extensions were signed, alongside 27 lease renewals.
Several existing tenants also upgraded their presence. Thalia completed a comprehensive modernisation of its largest Berlin store, while Bershka reopened after refurbishment, almost doubling its retail space.
In addition to retail activity, ALEXA continued to position itself as an event location. In 2025, this included events such as the “Touchdown ALEXA” American football programme with former NFL and ELF players, the Serienale series festival, free family cinema screenings, autograph sessions with players from 1. FC Union Berlin, participation in the 47th CSD Berlin Pride, sustainability-focused events under the “Bewusst(er) leben” banner, and a poster competition organised with the non-profit initiative wirBERLIN.
Photo: Alexa inside Copyright Sonae Sierra
